About ANNEAL
Colour is a measuring instrument.
Annealing is what you do to a material to take the stress out of it: heat it, hold it, then cool it slowly enough that the structure does not crack. Every formulation in this range sits at a named point on that scale, and carries the point it sits at on the front of the bottle.
What the scale is
Eight products, ordered by temperature, hottest first. Where a product sits tells you what it asks of the skin — not how much of it you are getting, and not how well it works. 01 at 1000 °C and 08 at 240 °C are two positions on one scale, and neither is the better end of it.
It means the range is ordered by one system rather than by concern, and there is no second way to sort it that would make one product look stronger than its neighbour. It also means the range is short and stays short. A ninth product would need a position on the scale before it needed a name.
How we decide
Three rules, applied without exception.
The number is a position
Every product carries the temperature it sits at — a two-digit index and one short rule at the base of the type block. It marks a point on a single scale. It is not a strength rating, and 01 is not a stronger product than 08.
Printed on the glass, not on a label
The artwork is screen-printed directly into acid-etched glass. There is no applied label, no sticker, and no panel behind the type. The label edge was the cheapest-reading thing in the category, so there is not one.
The price is the price
No promo code, no spend ladder, no countdown, no compare-at price. Every competitor we audited runs one while charging the same. Refusing is the position, not a policy we are trialling.
Read the scale for yourself.
Every product page shows the position it sits at, the volume, and what it should not meet on the same night.