SIZE
150 ml
PROTOCOL
AM/PM
the jelly cleanser
Clean, never squeaky.
$104.40 $116.00 Save $11.60
- Clean, never squeaky — your actives land on a barrier that is still intact
- Amino-acid surfactants instead of sulfates
- Glycerin, allantoin and a postbiotic ferment. The palest step on the ramp
- Visa
- Mastercard
- American Express
- Ordered Today
- Dispatched by Wed 26 Aug
- Delivered Fri 28 Aug – Wed 2 Sep
What it is
Amino-acid surfactants instead of sulfates, with glycerin, allantoin and a postbiotic ferment. Squeaky is not clean — it is a stripped barrier telling you it will be difficult later.
Morning, and as the second cleanse at night. The palest step on the ramp: maximum water, minimum dose.
What is in it
THE ACTIVE
amino-acid surfactants
with glycerin, allantoin, postbiotic ferment
- SIZE
- 150 ml
- FORMAT
- cleanser
- STEP
- cleanse
- WHEN
- AM/PM
Where it sits on the ramp
Five flood bands, F-100 to F-500, by how dilute the formula is.
Cleansers — maximum water, minimum dose.
How to use it
- 01Cleanse first — this is the step everything else lands on.
- 02Use it morning and night.
- 03Introduce one new active at a time, so an irritation has one obvious cause.
What’s inside
Every active, and what it is doing there.
The percentage is on the front of the bottle. This is what the percentage is of.
-
ACTIVE
Amino-acid surfactants
Cleansing agents built from amino acids rather than sulfates. Clean without the squeak.
-
SUPPORTING
Postbiotic ferment
A ferment filtrate used in cleansers aimed at leaving the barrier intact.
-
SUPPORTING
Allantoin
A conditioning agent used to keep a cleanser from feeling stripping.
-
SUPPORTING
Glycerin
The most boring humectant there is, and the one that works.
These are the actives and the supporting ingredients we formulate around. The complete INCI list is being added to every product page.
The difference
Why ANNEAL is different
Every line below is something you can check on the label or the page before you buy. None of it is a claim about how well the product works.
| What you can verify |
ANNEAL
|
Typical serum |
|---|---|---|
| Active concentration printed on the page | Yes | Usually a range, or nothing at all |
| Every active named at its own strength | Yes | Often folded into one “complex” |
| Layering conflicts stated up front | Yes | Rarely mentioned before checkout |
| Price per millilitre you can work out | Yes | Volume often left off the label |
| Hero active capped, not line-extended | Yes | Extended into new SKUs each season |
| One formula per product, kept in stock | Yes | Seasonal colourways and limited runs |
Reviews
What people who bought it say.
Unedited, in their words. Every one is tied to a confirmed order, and the four- and five-star ones are not moved to the top.
4.7/5
6 reviews
6 of 6 rated it 4 stars or higher
3 photos from customers
Clean, never squeaky is exactly right
My skin feels comfortable straight out of the shower and my actives do not sting anymore, which I think was the point.
Best value item in the range for me
Fifty eight pounds sounded steep until I worked out the cost per wash.
Tiny amount foams up enough for a full face
The bottle will last me the year.
Rosacea-prone and this has never once caused a flush.
Solid daily cleanser
Nothing dramatic, which is what you want from a cleanser.
Very gentle, very good
If you like a squeaky-clean feel you will think it has not worked. It has.
No reviews match that filter yet.
Decide for yourself.
The full label, the dose and the price are back at the top of this page.
Questions
Frequently asked
Common questions about the jelly cleanser
What does the colour on the bottle mean?
It is the dose. Every product floods one of five steps of the same blue: the palest is the cleansers, where water does the work, and full-strength cupric is reserved for the four copper products. A product cannot change band because of a season or a repackage.
Why is copper limited to four products?
Because a flagship that can be extended forever is not a flagship. GHK-Cu at full dose is the most expensive thing we make and it stays on the face, in four products. If we launch a fifth copper SKU, we will have changed our minds in public rather than quietly.
Do you publish the percentages?
On every product, in the first chapter of the page, before any claim is made about it. Where a formula is a blend rather than a single active, the page shows the blend instead of inventing a headline number.
How do I know what not to layer?
It is printed in the how-to-use block on each product, not buried in an FAQ. The short version: copper peptides and direct acids do not go on together, and a retinal night is followed by SPF in the morning.
Where do I start?
The copper protocol — the blue serum, the barrier cream and the daily spf. Treat, repair-adjacent support, and protection, which is the whole argument of the system in three steps.
Before you buy
The percentage is on the bottle.
One active, one declared concentration, and the full ingredient list. Everything you need to judge it is on this page.

