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Manon G., Ollie J. and 145 others have reviewed the jelly cleanser 147 reviews across the range

the jelly cleanser

Clean, never squeaky.


$104.40 $116.00 Save $11.60

  • Clean, never squeaky — your actives land on a barrier that is still intact
  • Amino-acid surfactants instead of sulfates
  • Glycerin, allantoin and a postbiotic ferment. The palest step on the ramp
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  1. Ordered Today
  2. Dispatched by Wed 26 Aug
  3. Delivered Fri 28 Aug – Wed 2 Sep
What it is

Amino-acid surfactants instead of sulfates, with glycerin, allantoin and a postbiotic ferment. Squeaky is not clean — it is a stripped barrier telling you it will be difficult later.

Morning, and as the second cleanse at night. The palest step on the ramp: maximum water, minimum dose.

What is in it

THE ACTIVE

amino-acid surfactants

with glycerin, allantoin, postbiotic ferment

SIZE
150 ml
FORMAT
cleanser
STEP
cleanse
WHEN
AM/PM
Where it sits on the ramp

Five flood bands, F-100 to F-500, by how dilute the formula is.

F-100
BAND
F-100 · 1% dilution
PER ML
$0.39

Cleansers — maximum water, minimum dose.

How to use it
  1. 01Cleanse first — this is the step everything else lands on.
  2. 02Use it morning and night.
  3. 03Introduce one new active at a time, so an irritation has one obvious cause.

What’s inside

Every active, and what it is doing there.

The percentage is on the front of the bottle. This is what the percentage is of.

  • ACTIVE

    Amino-acid surfactants

    Cleansing agents built from amino acids rather than sulfates. Clean without the squeak.

  • SUPPORTING

    Postbiotic ferment

    A ferment filtrate used in cleansers aimed at leaving the barrier intact.

  • SUPPORTING

    Allantoin

    A conditioning agent used to keep a cleanser from feeling stripping.

  • SUPPORTING

    Glycerin

    The most boring humectant there is, and the one that works.

These are the actives and the supporting ingredients we formulate around. The complete INCI list is being added to every product page.

The difference

Why ANNEAL is different

Every line below is something you can check on the label or the page before you buy. None of it is a claim about how well the product works.

ANNEAL compared with a typical serum, across 6 things you can verify on the label.
What you can verify ANNEAL Typical serum
Active concentration printed on the page Yes Usually a range, or nothing at all
Every active named at its own strength Yes Often folded into one “complex”
Layering conflicts stated up front Yes Rarely mentioned before checkout
Price per millilitre you can work out Yes Volume often left off the label
Hero active capped, not line-extended Yes Extended into new SKUs each season
One formula per product, kept in stock Yes Seasonal colourways and limited runs

Reviews

What people who bought it say.

Unedited, in their words. Every one is tied to a confirmed order, and the four- and five-star ones are not moved to the top.

4.7/5

6 reviews

6 of 6 rated it 4 stars or higher

5.0

Clean, never squeaky is exactly right

My skin feels comfortable straight out of the shower and my actives do not sting anymore, which I think was the point.

Martina C. Verified buyer
5.0

Best value item in the range for me

Fifty eight pounds sounded steep until I worked out the cost per wash.

Manon G.
5.0

Tiny amount foams up enough for a full face

The bottle will last me the year.

Ollie J. Verified buyer
5.0

Rosacea-prone and this has never once caused a flush.

Deniz Y. Verified buyer
4.0

Solid daily cleanser

Nothing dramatic, which is what you want from a cleanser.

Ivan K. Verified buyer
4.0

Very gentle, very good

If you like a squeaky-clean feel you will think it has not worked. It has.

Anke P. Verified buyer

Decide for yourself.

The full label, the dose and the price are back at the top of this page.

the jelly cleanser

Questions

Frequently asked

Common questions about the jelly cleanser

What does the colour on the bottle mean?

It is the dose. Every product floods one of five steps of the same blue: the palest is the cleansers, where water does the work, and full-strength cupric is reserved for the four copper products. A product cannot change band because of a season or a repackage.

Why is copper limited to four products?

Because a flagship that can be extended forever is not a flagship. GHK-Cu at full dose is the most expensive thing we make and it stays on the face, in four products. If we launch a fifth copper SKU, we will have changed our minds in public rather than quietly.

Do you publish the percentages?

On every product, in the first chapter of the page, before any claim is made about it. Where a formula is a blend rather than a single active, the page shows the blend instead of inventing a headline number.

How do I know what not to layer?

It is printed in the how-to-use block on each product, not buried in an FAQ. The short version: copper peptides and direct acids do not go on together, and a retinal night is followed by SPF in the morning.

Where do I start?

The copper protocol — the blue serum, the barrier cream and the daily spf. Treat, repair-adjacent support, and protection, which is the whole argument of the system in three steps.

Before you buy

The percentage is on the bottle.

One active, one declared concentration, and the full ingredient list. Everything you need to judge it is on this page.