SIZE
75 ml
PROTOCOL
AM
Tomás L., Dan R.
and 145 others have reviewed the midday spf
147 reviews across the range
the midday spf
Reapplication that respects your makeup.
$140.40 $156.00 Save $15.60
- Reapplication that respects your makeup — the step everybody skips
- SPF 50 hybrid filters you can put over a finished face at two in the afternoon
- Ectoin and glycerin stop it feeling like a second product
- Visa
- Mastercard
- American Express
- Ordered Today
- Dispatched by Wed 26 Aug
- Delivered Fri 28 Aug – Wed 2 Sep
What it is
SPF 50 hybrid filters in a format you can put on over a finished face at two in the afternoon. Ectoin and glycerin stop it feeling like a second product.
Over the top, whenever the morning application has stopped being true.
What is in it
THE ACTIVE
SPF 50 hybrid filters
with ectoin, glycerin
- SIZE
- 75 ml
- FORMAT
- spf
- STEP
- protect
- WHEN
- AM
Where it sits on the ramp
Five flood bands, F-100 to F-500, by how dilute the formula is.
F-400
Potent non-copper treats, and every SPF.
How to use it
- 01Last step of the morning, over everything else.
- 02Introduce one new active at a time, so an irritation has one obvious cause.
What’s inside
Every active, and what it is doing there.
The number on the bottle is a position on a scale. This is what sits behind it.
-
ACTIVE
SPF 50, hybrid filters
Mineral and organic filters together, for SPF 50 without the cast a mineral-only formula leaves.
-
ACTIVE
SPF 50, hybrid filters
Mineral and organic filters together, for SPF 50 without the cast a mineral-only formula leaves.
-
SUPPORTING
Glycerin
The most boring humectant there is, and the one that works.
-
SUPPORTING
Ectoin
An extremophile-derived osmolyte used for comfort under environmental stress.
These are the actives and the supporting ingredients we formulate around. The complete INCI list is being added to every product page.
More from the range
Elsewhere on the scale
The difference
Why ANNEAL is different
Every line below is something you can check on the label or the page before you buy. None of it is a claim about how well the product works.
| What you can verify |
ANNEAL
|
The category |
|---|---|---|
| Every active stated at the percentage it is used at | Yes | Usually a range, or folded into one “complex” |
| A position on one scale, printed on the bottle | Yes | A name and a claim, with no system behind it |
| Layering conflicts printed on the product page | Yes | Rarely mentioned before checkout |
| Volume and price per millilitre both stated | Yes | Volume often left off the label |
| The range is capped at eight and stays eight | Yes | Extended into new SKUs each season |
| No promo code, spend ladder or seasonal sale | Yes | At least one running, most of the year |
Reviews
What people who bought it say.
Unedited, in their words. Every one is tied to a confirmed order, and the four- and five-star ones are not moved to the top.
4.5/5
8 reviews
7 of 8 rated it 4 stars or higher
2 photos from customers
5.0
This is the only reapplication I have ever actually kept up
It goes over makeup without moving anything underneath and there is no white cast on me at all. I keep one in my bag and one on my desk.
5.0
Sensitive, reactive, rosacea-prone skin here
No redness, no sting. That alone puts it ahead of everything else I have tried.
4.0
Works exactly as described
Only note is that the finish is very slightly dewy, so if you are oily by 2pm you may want a blot after. Not a dealbreaker, I just expected matte.
5.0
Deep skin, zero cast, no grey
That is the whole review, honestly. I have thrown away four sunscreens to find this.
4.0
Lovely texture and genuinely invisible
I would like it to last longer than about six weeks at the rate I use it, but that is my own fault for being thorough.
5.0
I have been skipping the midday step my whole life because every stick or powder wrecked my base. This does not. Two passes, press it in, done in fifteen seconds.
3.0
The product is good, my problem is the format
I find I use much more than I mean to and the bottle went faster than I would like for the price. Still repurchasing.
5.0
Bought it for a week in Seville and it earned its price in three days. No stinging around my eyes, which is where every other SPF gets me.
No reviews match that filter yet.
Decide for yourself.
The full label, the dose and the price are back at the top of this page.
Questions
Frequently asked
Common questions about the midday spf
What does the colour on the bottle mean?
It is the dose. Every product floods one of five steps of the same blue: the palest is the cleansers, where water does the work, and full-strength cupric is reserved for the four copper products. A product cannot change band because of a season or a repackage.
Why is copper limited to four products?
Because a flagship that can be extended forever is not a flagship. GHK-Cu at full dose is the most expensive thing we make and it stays on the face, in four products. If we launch a fifth copper SKU, we will have changed our minds in public rather than quietly.
Do you publish the percentages?
On every product, in the first chapter of the page, before any claim is made about it. Where a formula is a blend rather than a single active, the page shows the blend instead of inventing a headline number.
How do I know what not to layer?
It is printed in the how-to-use block on each product, not buried in an FAQ. The short version: copper peptides and direct acids do not go on together, and a retinal night is followed by SPF in the morning.
Where do I start?
The copper protocol — the blue serum, the barrier cream and the daily spf. Treat, repair-adjacent support, and protection, which is the whole argument of the system in three steps.
Before you buy
The number is a position, not a grade.
Every active at the percentage it is used at, and what not to layer it with — stated before any claim is made about it.
