SIZE
30 ml
PROTOCOL
AM/PM
Sinead Q., Ruth E.
and 145 others have reviewed the water serum
147 reviews across the range
the water serum
Plumper skin on contact.
$140.40 $156.00 Save $15.60
- Plumper skin on contact
- Five molecular weights of hyaluronic at 2.0% — different weights sit at different depths
- First after cleansing, onto damp skin. Everything after it moves through it
- Visa
- Mastercard
- American Express
- Ordered Today
- Dispatched by Wed 26 Aug
- Delivered Fri 28 Aug – Wed 2 Sep
What it is
Five molecular weights of hyaluronic at 2.0%, with polyglutamic acid to stop it drying tight and ectoin to keep it stable. Different weights sit at different depths, which is the entire reason to use more than one.
First thing after cleansing, onto damp skin. Everything you apply next moves through it.
What is in it
THE ACTIVE
2%5-weight hyaluronic
with polyglutamic acid, ectoin
- SIZE
- 30 ml
- FORMAT
- serum
- STEP
- prep
- WHEN
- AM/PM
Where it sits on the ramp
Five flood bands, F-100 to F-500, by how dilute the formula is.
F-200
The daily routine: hydrate, barrier, protect, mist, lip.
How to use it
- 01Straight after cleansing, onto damp skin. Everything you apply next moves through it.
- 02Use it morning and night.
- 03Introduce one new active at a time, so an irritation has one obvious cause.
What’s inside
Every active, and what it is doing there.
The number on the bottle is a position on a scale. This is what sits behind it.
-
ACTIVE
Hyaluronic acid, five weights 2.0%
Different molecular weights sit at different depths. That is the entire reason to use more than one.
-
ACTIVE
Hyaluronic acid 2.0%
A humectant that holds water at the surface.
-
SUPPORTING
Polyglutamic acid
A humectant used alongside hyaluronic so it does not dry down tight.
-
SUPPORTING
Ectoin
An extremophile-derived osmolyte used for comfort under environmental stress.
These are the actives and the supporting ingredients we formulate around. The complete INCI list is being added to every product page.
More from the range
Elsewhere on the scale
the barrier cream
hydrateRebuilds while it hydrates, so you get back on actives sooner.
$98.00
50 ml $1.96 per ml
The difference
Why ANNEAL is different
Every line below is something you can check on the label or the page before you buy. None of it is a claim about how well the product works.
| What you can verify |
ANNEAL
|
The category |
|---|---|---|
| Every active stated at the percentage it is used at | Yes | Usually a range, or folded into one “complex” |
| A position on one scale, printed on the bottle | Yes | A name and a claim, with no system behind it |
| Layering conflicts printed on the product page | Yes | Rarely mentioned before checkout |
| Volume and price per millilitre both stated | Yes | Volume often left off the label |
| The range is capped at eight and stays eight | Yes | Extended into new SKUs each season |
| No promo code, spend ladder or seasonal sale | Yes | At least one running, most of the year |
Reviews
What people who bought it say.
Unedited, in their words. Every one is tied to a confirmed order, and the four- and five-star ones are not moved to the top.
4.7/5
6 reviews
6 of 6 rated it 4 stars or higher
3 photos from customers
5.0
Plumper is the right word
I put it on damp skin and everything after it works better. It has become the step I would not skip.
5.0
For the price this is the best value thing in the range, I think
It goes into everything.
4.0
Very nice hydrating layer
It is subtle — do not expect a dramatic result, expect everything else to sit better.
4.0
Good product, and I like that it is honest about being a water layer rather than pretending to be a treatment.
5.0
Weightless, absorbs instantly, no tackiness at all
Layers under sunscreen with zero pilling.
5.0
Dehydrated skin from flying twice a week
This fixed the tightness within days.
No reviews match that filter yet.
Decide for yourself.
The full label, the dose and the price are back at the top of this page.
Questions
Frequently asked
Common questions about the water serum
What does the colour on the bottle mean?
It is the dose. Every product floods one of five steps of the same blue: the palest is the cleansers, where water does the work, and full-strength cupric is reserved for the four copper products. A product cannot change band because of a season or a repackage.
Why is copper limited to four products?
Because a flagship that can be extended forever is not a flagship. GHK-Cu at full dose is the most expensive thing we make and it stays on the face, in four products. If we launch a fifth copper SKU, we will have changed our minds in public rather than quietly.
Do you publish the percentages?
On every product, in the first chapter of the page, before any claim is made about it. Where a formula is a blend rather than a single active, the page shows the blend instead of inventing a headline number.
How do I know what not to layer?
It is printed in the how-to-use block on each product, not buried in an FAQ. The short version: copper peptides and direct acids do not go on together, and a retinal night is followed by SPF in the morning.
Where do I start?
The copper protocol — the blue serum, the barrier cream and the daily spf. Treat, repair-adjacent support, and protection, which is the whole argument of the system in three steps.
Before you buy
The number is a position, not a grade.
Every active at the percentage it is used at, and what not to layer it with — stated before any claim is made about it.
