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Elsa J., Fatima Z. and 145 others have reviewed the blue serum 147 reviews across the range

the blue serum

Firmer, bouncier, brighter-looking skin in eight weeks.


$338.40 $376.00 Save $37.60

  • Firmer, bouncier, brighter-looking skin in eight weeks
  • GHK-Cu at 1.0% — the number on the front, not a trace with a story attached
  • Comfortable morning and night; panthenol and betaine see to that

DO NOT LAYER direct acids

CHOOSE YOUR SUPPLY
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  1. Ordered Today
  2. Dispatched by Wed 26 Aug
  3. Delivered Fri 28 Aug – Wed 2 Sep
What it is

GHK-Cu at 1.0% — the concentration the work is actually done at, not a trace amount with a good story attached. Panthenol and betaine keep it comfortable enough to use morning and night.

It goes on after the water layer, before cream. Not with direct acids: copper peptides and low pH are a standoff, and you paid for the copper.

What is in it

THE ACTIVE

1%GHK-Cu

with panthenol, betaine

SIZE
30 ml
FORMAT
serum
STEP
treat
WHEN
AM/PM
Where it sits on the ramp

Five flood bands, F-100 to F-500, by how dilute the formula is.

F-500
BAND
F-500 · cupric
SYSTEM
the copper system
PER ML
$6.27

The Copper System only — four SKUs, face only.

How to use it
  1. 01After the water layer, before cream.
  2. 02Use it morning and night.
  3. 03Do not layer it with direct acids — alternate them on different days instead.
  4. 04Introduce one new active at a time, so an irritation has one obvious cause.

What’s inside

Every active, and what it is doing there.

The number on the bottle is a position on a scale. This is what sits behind it.

  • ACTIVE

    Copper tripeptide-1 1.0%

    A copper-carrying peptide. The most-studied peptide in cosmetic use and the one the range is built around.

  • SUPPORTING

    Pro-vitamin B5

    A humectant used for the feel of comfort in a formula that is doing something demanding.

  • SUPPORTING

    Betaine

    An osmolyte used to keep an active comfortable on skin.

These are the actives and the supporting ingredients we formulate around. The complete INCI list is being added to every product page.

The difference

Why ANNEAL is different

Every line below is something you can check on the label or the page before you buy. None of it is a claim about how well the product works.

ANNEAL compared with a the category, across 6 things you can verify on the label.
What you can verify ANNEAL The category
Every active stated at the percentage it is used at Yes Usually a range, or folded into one “complex”
A position on one scale, printed on the bottle Yes A name and a claim, with no system behind it
Layering conflicts printed on the product page Yes Rarely mentioned before checkout
Volume and price per millilitre both stated Yes Volume often left off the label
The range is capped at eight and stays eight Yes Extended into new SKUs each season
No promo code, spend ladder or seasonal sale Yes At least one running, most of the year

Reviews

What people who bought it say.

Unedited, in their words. Every one is tied to a confirmed order, and the four- and five-star ones are not moved to the top.

4.5/5

8 reviews

7 of 8 rated it 4 stars or higher

5.0

Eight weeks was almost exactly right

Around week six I thought nothing was happening and then I looked at a photo from January and my cheeks are noticeably firmer. Bouncy is a silly word but it is the accurate one.

Isabelle R. Verified buyer
5.0

Worth it. The bottle lasts about four months for me so the monthly cost is not as frightening as the sticker.

Elsa J. Verified buyer
5.0

Brighter is the first thing anyone noticed

Firmer came later, around week nine.

Fatima Z. Verified buyer
4.0

Results are real

The texture takes getting used to — it is a proper serum, slightly slippery, and you need to let it sink before anything else goes on or it will pill.

Yuki T. Verified buyer
5.0

No irritation whatsoever, which surprised me at this concentration. Works alongside my retinal on alternate nights.

Noor H.
5.0

Full dose copper and they print the number

That is the entire reason I bought it over three cheaper ones and I do not regret it.

Gregor M. Verified buyer
4.0

Good, steady, unglamorous improvement

No dramatic before-and-after, just skin that looks better rested than it should.

Tobias N. Verified buyer
3.0

It is an excellent product and it is a hundred and eighty eight pounds. Both of those are true. I have repurchased once and I am undecided about a third.

Alexander P. Verified buyer

Decide for yourself.

The full label, the dose and the price are back at the top of this page.

the blue serum

Questions

Frequently asked

Common questions about the blue serum

What does the colour on the bottle mean?

It is the dose. Every product floods one of five steps of the same blue: the palest is the cleansers, where water does the work, and full-strength cupric is reserved for the four copper products. A product cannot change band because of a season or a repackage.

Why is copper limited to four products?

Because a flagship that can be extended forever is not a flagship. GHK-Cu at full dose is the most expensive thing we make and it stays on the face, in four products. If we launch a fifth copper SKU, we will have changed our minds in public rather than quietly.

Do you publish the percentages?

On every product, in the first chapter of the page, before any claim is made about it. Where a formula is a blend rather than a single active, the page shows the blend instead of inventing a headline number.

How do I know what not to layer?

It is printed in the how-to-use block on each product, not buried in an FAQ. The short version: copper peptides and direct acids do not go on together, and a retinal night is followed by SPF in the morning.

Where do I start?

The copper protocol — the blue serum, the barrier cream and the daily spf. Treat, repair-adjacent support, and protection, which is the whole argument of the system in three steps.

Before you buy

The number is a position, not a grade.

Every active at the percentage it is used at, and what not to layer it with — stated before any claim is made about it.