the blue serum
treatFirmer, bouncier, brighter-looking skin in eight weeks.
$188.00
30 ml $6.27 per ml
SIZE
12 ml
PROTOCOL
AM/PM
Cleo A., Wilhelmina S.
and 145 others have reviewed the lip treatment
147 reviews across the range
the lip treatment
A real peptide payload in the thing you reapply all day.
$75.60 $84.00 Save $8.40
- A real peptide payload in the thing you reapply all day
- Palmitoyl tripeptide-1 at 0.5% — a number worth printing, on a lip product
- Ceramides, shea and vitamin E. There is no wrong time to use it
- Visa
- Mastercard
- American Express
- Ordered Today
- Dispatched by Wed 26 Aug
- Delivered Fri 28 Aug – Wed 2 Sep
What it is
Palmitoyl tripeptide-1 at 0.5%, plus ceramides, shea and vitamin E. Most lip products are an occlusive with a flavour; this one has an active in it at a number worth printing.
As often as you like. It is the only product in the range with no wrong time to use it.
What is in it
THE ACTIVE
0.5%palmitoyl tripeptide-1
with ceramides, shea, vitamin E
- SIZE
- 12 ml
- FORMAT
- treatment
- STEP
- lip
- WHEN
- AM/PM
Where it sits on the ramp
Five flood bands, F-100 to F-500, by how dilute the formula is.
F-200
The daily routine: hydrate, barrier, protect, mist, lip.
How to use it
- 01Whenever. There is no wrong time to reapply it.
- 02Introduce one new active at a time, so an irritation has one obvious cause.
What’s inside
Every active, and what it is doing there.
The number on the bottle is a position on a scale. This is what sits behind it.
-
ACTIVE
Signal peptide 0.5%
A short chain used widely for the appearance of firmness and smoothness. Same peptide class as the face range.
-
SUPPORTING
Ceramides
Barrier lipids. Skin makes its own; these top up what cleansing and actives take out.
-
SUPPORTING
Tocopherol
An antioxidant that also keeps the oils in a formula stable.
-
SUPPORTING
Shea butter
A rich occlusive used where skin is thick and washed often.
These are the actives and the supporting ingredients we formulate around. The complete INCI list is being added to every product page.
More from the range
Elsewhere on the scale
The difference
Why ANNEAL is different
Every line below is something you can check on the label or the page before you buy. None of it is a claim about how well the product works.
| What you can verify |
ANNEAL
|
The category |
|---|---|---|
| Every active stated at the percentage it is used at | Yes | Usually a range, or folded into one “complex” |
| A position on one scale, printed on the bottle | Yes | A name and a claim, with no system behind it |
| Layering conflicts printed on the product page | Yes | Rarely mentioned before checkout |
| Volume and price per millilitre both stated | Yes | Volume often left off the label |
| The range is capped at eight and stays eight | Yes | Extended into new SKUs each season |
| No promo code, spend ladder or seasonal sale | Yes | At least one running, most of the year |
Reviews
What people who bought it say.
Unedited, in their words. Every one is tied to a confirmed order, and the four- and five-star ones are not moved to the top.
4.7/5
6 reviews
6 of 6 rated it 4 stars or higher
3 photos from customers
5.0
A real formula in a lip product rather than wax and flavouring
The vertical lines above my lip have genuinely softened over about two months.
5.0
No tingle, no menthol, nothing that makes you need to reapply
Just does the job.
4.0
Lovely. Forty two pounds for a lip product is a lot and I still bought a second one, so make of that what you will.
4.0
Good product, slightly thick texture that takes a second to settle. Fine once you know.
5.0
Not sticky, no shine, does not slide off
I reapply it all day and my lips have stopped cracking in the cold.
5.0
Works overnight as a mask too
One tube has lasted five months.
No reviews match that filter yet.
Decide for yourself.
The full label, the dose and the price are back at the top of this page.
Questions
Frequently asked
Common questions about the lip treatment
What does the colour on the bottle mean?
It is the dose. Every product floods one of five steps of the same blue: the palest is the cleansers, where water does the work, and full-strength cupric is reserved for the four copper products. A product cannot change band because of a season or a repackage.
Why is copper limited to four products?
Because a flagship that can be extended forever is not a flagship. GHK-Cu at full dose is the most expensive thing we make and it stays on the face, in four products. If we launch a fifth copper SKU, we will have changed our minds in public rather than quietly.
Do you publish the percentages?
On every product, in the first chapter of the page, before any claim is made about it. Where a formula is a blend rather than a single active, the page shows the blend instead of inventing a headline number.
How do I know what not to layer?
It is printed in the how-to-use block on each product, not buried in an FAQ. The short version: copper peptides and direct acids do not go on together, and a retinal night is followed by SPF in the morning.
Where do I start?
The copper protocol — the blue serum, the barrier cream and the daily spf. Treat, repair-adjacent support, and protection, which is the whole argument of the system in three steps.
Before you buy
The number is a position, not a grade.
Every active at the percentage it is used at, and what not to layer it with — stated before any claim is made about it.
