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Wren T., Felix G. and 145 others have reviewed the eye serum 147 reviews across the range

the eye serum

Brighter, firmer-looking eyes.


$230.40 $256.00 Save $25.60

  • Brighter, firmer-looking eyes
  • GHK-Cu at 0.5% — half the blue serum, because the skin is a fraction of the thickness
  • Caffeine for the morning, hyaluronic so it does not sit dry under concealer
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  1. Ordered Today
  2. Dispatched by Wed 26 Aug
  3. Delivered Fri 28 Aug – Wed 2 Sep
What it is

Half the copper of the blue serum, because the skin around your eyes is a fraction of the thickness and does not need convincing. Caffeine and a peptide complex handle the morning; hyaluronic keeps it from sitting dry under concealer.

Pat it in, do not drag it. Twice a day, and it sits fine under SPF.

What is in it

THE ACTIVE

0.5%GHK-Cu

with caffeine, peptide complex, hyaluronic

SIZE
15 ml
FORMAT
serum
STEP
eye
WHEN
AM/PM
Where it sits on the ramp

Five flood bands, F-100 to F-500, by how dilute the formula is.

F-500
BAND
F-500 · cupric
SYSTEM
the copper system
PER ML
$8.53

The Copper System only — four SKUs, face only.

How to use it
  1. 01Pat around the orbital bone — do not drag. It sits fine under SPF.
  2. 02Use it morning and night.
  3. 03Introduce one new active at a time, so an irritation has one obvious cause.

What’s inside

Every active, and what it is doing there.

The number on the bottle is a position on a scale. This is what sits behind it.

  • ACTIVE

    Copper tripeptide-1 0.5%

    A copper-carrying peptide. The most-studied peptide in cosmetic use and the one the range is built around.

  • SUPPORTING

    Peptide complex

    A blend of short chains supporting the look of firmness.

  • SUPPORTING

    Hyaluronic acid

    A humectant that holds water at the surface.

  • SUPPORTING

    Caffeine

    Used around the eye for the look of puffiness in the morning.

These are the actives and the supporting ingredients we formulate around. The complete INCI list is being added to every product page.

The difference

Why ANNEAL is different

Every line below is something you can check on the label or the page before you buy. None of it is a claim about how well the product works.

ANNEAL compared with a the category, across 6 things you can verify on the label.
What you can verify ANNEAL The category
Every active stated at the percentage it is used at Yes Usually a range, or folded into one “complex”
A position on one scale, printed on the bottle Yes A name and a claim, with no system behind it
Layering conflicts printed on the product page Yes Rarely mentioned before checkout
Volume and price per millilitre both stated Yes Volume often left off the label
The range is capped at eight and stays eight Yes Extended into new SKUs each season
No promo code, spend ladder or seasonal sale Yes At least one running, most of the year

Reviews

What people who bought it say.

Unedited, in their words. Every one is tied to a confirmed order, and the four- and five-star ones are not moved to the top.

4.7/5

6 reviews

6 of 6 rated it 4 stars or higher

4.0

Solid product

I think the effect on fine lines is real and the effect on darkness is mostly about the skin looking less thin rather than the pigment changing. Worth being clear about.

Rania S. Verified buyer
4.0

Very good, very small bottle

It does last though — you genuinely only need a rice grain per eye.

Wren T. Verified buyer
5.0

Lightweight, absorbs in seconds, no shine

I use it morning and night.

Felix G.
5.0

The thinnest skin I own and this has never once stung

Under-eyes look brighter and the crepey texture has softened. It sits under concealer without any creasing.

Julia H. Verified buyer
5.0

No milia, which is the thing that has stopped me using eye products before.

Bianca N. Verified buyer
5.0

Bought for darkness, stayed for firmness

About six weeks before I saw anything, then steady.

Mateo R. Verified buyer

Decide for yourself.

The full label, the dose and the price are back at the top of this page.

the eye serum

Questions

Frequently asked

Common questions about the eye serum

What does the colour on the bottle mean?

It is the dose. Every product floods one of five steps of the same blue: the palest is the cleansers, where water does the work, and full-strength cupric is reserved for the four copper products. A product cannot change band because of a season or a repackage.

Why is copper limited to four products?

Because a flagship that can be extended forever is not a flagship. GHK-Cu at full dose is the most expensive thing we make and it stays on the face, in four products. If we launch a fifth copper SKU, we will have changed our minds in public rather than quietly.

Do you publish the percentages?

On every product, in the first chapter of the page, before any claim is made about it. Where a formula is a blend rather than a single active, the page shows the blend instead of inventing a headline number.

How do I know what not to layer?

It is printed in the how-to-use block on each product, not buried in an FAQ. The short version: copper peptides and direct acids do not go on together, and a retinal night is followed by SPF in the morning.

Where do I start?

The copper protocol — the blue serum, the barrier cream and the daily spf. Treat, repair-adjacent support, and protection, which is the whole argument of the system in three steps.

Before you buy

The number is a position, not a grade.

Every active at the percentage it is used at, and what not to layer it with — stated before any claim is made about it.