the lip treatment
treatA real peptide payload in the thing you reapply all day.
$42.00
12 ml $3.50 per ml
SIZE
30 ml
PROTOCOL
PM
Petra Z., Mo H.
and 145 others have reviewed the bright serum
147 reviews across the range
the bright serum
Marks, spots and old breakouts, evened out.
$223.20 $248.00 Save $24.80
- Marks, spots and old breakouts, evened out
- Three tone actives at strengths you can look up: tranexamic 3.0%, azelaic 10%, niacinamide 4.0%
- Nights only, and alternate with the copper rather than stacking
DO NOT LAYER copper peptides
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- Ordered Today
- Dispatched by Wed 26 Aug
- Delivered Fri 28 Aug – Wed 2 Sep
What it is
Tranexamic acid at 3.0% with azelaic at 10% and niacinamide at 4.0% — three well-understood tone actives at strengths you can look up, rather than one at a strength you cannot.
Nights only. Keep it away from the copper products: use one on alternate evenings rather than stacking them and hoping.
What is in it
THE ACTIVE
3%tranexamic acid
with azelaic acid 10%, niacinamide 4.0%
- SIZE
- 30 ml
- FORMAT
- serum
- STEP
- treat
- WHEN
- PM
Where it sits on the ramp
Five flood bands, F-100 to F-500, by how dilute the formula is.
F-400
Potent non-copper treats, and every SPF.
How to use it
- 01After the water layer, before cream.
- 02Use it at night.
- 03Do not layer it with copper peptides — alternate them on different days instead.
- 04Introduce one new active at a time, so an irritation has one obvious cause.
What’s inside
Every active, and what it is doing there.
The number on the bottle is a position on a scale. This is what sits behind it.
-
ACTIVE
Tranexamic acid 3.0%
A tone active used for the look of marks and uneven patches.
-
SUPPORTING
Azelaic acid 10%
A dicarboxylic acid used for the appearance of tone, texture and redness.
-
SUPPORTING
Vitamin B3 4.0%
Used for the look of pores, tone and barrier comfort. One of the few actives that plays well with almost everything.
These are the actives and the supporting ingredients we formulate around. The complete INCI list is being added to every product page.
More from the range
Elsewhere on the scale
the blue serum
treatFirmer, bouncier, brighter-looking skin in eight weeks.
$188.00
30 ml $6.27 per ml
The difference
Why ANNEAL is different
Every line below is something you can check on the label or the page before you buy. None of it is a claim about how well the product works.
| What you can verify |
ANNEAL
|
The category |
|---|---|---|
| Every active stated at the percentage it is used at | Yes | Usually a range, or folded into one “complex” |
| A position on one scale, printed on the bottle | Yes | A name and a claim, with no system behind it |
| Layering conflicts printed on the product page | Yes | Rarely mentioned before checkout |
| Volume and price per millilitre both stated | Yes | Volume often left off the label |
| The range is capped at eight and stays eight | Yes | Extended into new SKUs each season |
| No promo code, spend ladder or seasonal sale | Yes | At least one running, most of the year |
Reviews
What people who bought it say.
Unedited, in their words. Every one is tied to a confirmed order, and the four- and five-star ones are not moved to the top.
4.5/5
8 reviews
7 of 8 rated it 4 stars or higher
3 photos from customers
5.0
Melasma on my upper lip that I have had since my second pregnancy. After about ten weeks it is genuinely lighter. Not gone, lighter, and I was told to expect exactly that.
5.0
Even tone is the thing I care about most and this is the first product that has actually moved it.
4.0
Good results, slight sting for the first week on freshly cleansed skin. Applying to slightly damp skin fixed it. Worth knowing going in.
4.0
Expensive, and I did have to be patient
At week four I was ready to give up. At week nine I was recommending it to my sister.
5.0
Sensitive skin, no irritation at all, and my cheeks are visibly less blotchy. I use it every other night.
5.0
Old acne marks on my jaw have faded more in three months than in the two years before it. The azelaic dose being printed on the front is why I bought it.
5.0
No pilling under sunscreen, which is rare for anything with this much active in it. Texture is thin and sinks in fast.
3.0
Fine product but it was not the right one for me — my pigmentation is sun damage rather than post-inflammatory and I think I needed something else. Support were straight with me about that when I asked, which I respected.
No reviews match that filter yet.
Decide for yourself.
The full label, the dose and the price are back at the top of this page.
Questions
Frequently asked
Common questions about the bright serum
What does the colour on the bottle mean?
It is the dose. Every product floods one of five steps of the same blue: the palest is the cleansers, where water does the work, and full-strength cupric is reserved for the four copper products. A product cannot change band because of a season or a repackage.
Why is copper limited to four products?
Because a flagship that can be extended forever is not a flagship. GHK-Cu at full dose is the most expensive thing we make and it stays on the face, in four products. If we launch a fifth copper SKU, we will have changed our minds in public rather than quietly.
Do you publish the percentages?
On every product, in the first chapter of the page, before any claim is made about it. Where a formula is a blend rather than a single active, the page shows the blend instead of inventing a headline number.
How do I know what not to layer?
It is printed in the how-to-use block on each product, not buried in an FAQ. The short version: copper peptides and direct acids do not go on together, and a retinal night is followed by SPF in the morning.
Where do I start?
The copper protocol — the blue serum, the barrier cream and the daily spf. Treat, repair-adjacent support, and protection, which is the whole argument of the system in three steps.
Before you buy
The number is a position, not a grade.
Every active at the percentage it is used at, and what not to layer it with — stated before any claim is made about it.
